The dream of every publisher is to "write once" and then publish all the content on various websites, portals and / or web application simultaneously. This is a long time is possible thanks to RSS (which is a subset of the RDF Semantic Web ... we are full!) And continues to grow and spread, now "viral" web widget of .
Publish any type of content through one or more RSS feeds is one of the strategic choices that can allow online publishers to substantially increase the range of distribution of its content.
addition web widget Based on RSS, are, in fact, and increasingly, an asset, not only to increase exposure and visibility of content, but also to be able to monetize, and then derive profits from what has been published.
2008 is considered the watershed year for the major online publishers and we expect to see new tools that will enable publishers and their readers to package and deliver content in many different ways.
The methods to be able to grasp the best opportunities in this unexplored field can also be identified by the following cardinal rules of Fred Wilson , industry gurus:
1 - Microchunk it - Reduce the content to the ITS Simplest form.
2 - Free it - Put it out there without walls around it or strings on it.
3 - Syndicate it - Let anyone take it and run with it.
4 - Monetize it - Put the monetization and tracking systems into the microchunk
1 - Making "microchunking" - Make the content structure as simple as possible.
2 - Free content - Publish all without putting constraints or rules to the content.
3 - Click "syndication" - Allow anyone who wants to take the content and republish them as best he sees fit.
4 - Monetize content - Structuring systems "tracking" and subsequent monetization for content published.
I web widget is a fundamental tool to make tracking and syndication of online content.
Industry experts also believe that they will soon become a major mode, if not probably the only one with which achieve revenues and margins in publishing online.
0 comments:
Post a Comment