Thursday, September 3, 2009

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Search Engine Web versus Social Network Web

by the IP protocol to the individual - From The http://www.denaro.it/

Web will be configured as a system of untied relations by the numbers - Carmine De Falco and Toni Ferro

Mark Zuckerberg, aka "Mr. Facebook, released this month at Fred Volgestein journalist for Wired, an interview which has the power to open up eyes on the future of the Internet.

"Opening", is the keyword of the thought of a number of Facebook. E (literally) "earth ground", the approach with which to confront the new global arena: Gone are the mediators and the development of the most popular social network in the world, says Zuckerberg, is in the user's direction sharing, creating reports from a single account, with a potentially unlimited number of people.

The key to this question appears: how to improve the chances of user's connection. To make it worth the equation: more people equals more related content shared. Attention to this apparently trivial, because every relationship disrupts utilitarian and philosophical between user and content.

's experience demonstrates Facebook, Zuckerberg says that " the amount of information that people are sharing right now is growing much faster than the volume of blogs and 'open' web . Read: sites and blogs are run by people who filter information; there are a producer and a consumer information concerned.

remains in the middle of the blogger or journalist. The numbers explain better than words, and readers take away from the embarrassment of the doubt on Facebook you load a billion photos a month and there are a billion of shared content weekly. Which container Conen can compete? Silenzio.Le statements of the smiling boy American and counter Google's giant Microsoft joined with the desire to bridge the gap in the market for search engines and Web services, suggest an imminent war between two opposing worlds:

- web "social network oriented
- web "search engine oriented

Already by the words it captures the big difference, on the one hand there is the social network and the other refers to a motor mechanic. There are several factors that are pushing the new era, the engine / algorithm man / relationship, the size of the logical-mathematical semantic dimension, from the "Desk" to the cabinet.

The first step requires no more than a navigation anonymously or in combination with a numeric IP address, but the entrance of an individual via a network management platforms "universal", a sort of "meta-social network " capable of organizing multiple profiles from one account to the same user (see friend feed).

The second step, the real revolution of the Web that will be, will, to recognize the user's identity, to offer virtual space on the web, a range of content, audio, video, information, compiled on the basis of the activities and real interest rates, and not on logical-mathematical algorithms.

The third step, to the claim mobile internet, or the ability to navigate and to be so constantly connected to your phone (more feature-rich, quick, and interactive).

In summary, the web will be personal, laptop, shared, relational, and potentially always "on".

easy to imagine how all this will lead to further cognitive revolution, and yet another, completely shocked that the current media landscape.