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Widget Marketing: a revolution in progress

The web is changing at a dizzying speed and an essentially passive web for "user" (Web 1.0) are now turning into a Web "collaborative" (Web 2.0).
... and platforms of "social computing" are just one example of this ongoing revolution in the following format:

One of the keys to making the most effective ways to customize and "mashup" by the "Internet" web content is certainly the "widget".
What is a widget? The best definition is in our view the next Will Price, CEO of Widgetbox

and that 'an interesting platform for creating widget in a simple and effective. Price defines widgets as:

"Widgets are portable applications That Are user-defined, user-assembled, Consumed and independent of the source of the underlying content, commerce, and application functionality. The combination of user-control and interaction to important services Decentralized Represents an important paradigm shift in how users discover, select, and consume the best of the web. "

The market for widgets is a new and still largely untapped market ... in fact the analysis of the relationship between users on the distribution / marketing costs in the area of \u200b\u200bthe widget is, according to the directions of Will Price, the following:

"While widget penetration is at 65% of Internet users and growing, spend in the widget category in 2007 Was Less Than $ 20m, or 0.1% of the total online spend to market. "

It 'clear that when the" widget marketing "is an extremely undervalued market and in any case already assigned to a strong growth in the near future. Here, however, the full post on Techcrunch on analysis by Will Price.