Monday, January 26, 2009

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Enterprise Web 2.0 Agenda of 2009 - Dion Hinchcliffe's Predictions

The guru of Web 2.0, Dion Hinchcliffe, recently published an abstract of his predictions for 2009. Forecasts and trends expected from the entire world community Enterprise Web 2.0. Obviously
premise ... Hinchcliffe also notes the serious world economic situation, but with the spirit typical of Americans (and the election of Obama, a spokesperson for the New Deal called is significant to do so) also undisputed guru of the Web 2.0 world believes that, in terms of IT, we are facing a unique chance .

Chance is a word that exists both in French and in the Anglo-Saxon vocabulary.

For the French, has more the meaning of destiny, fate .

means mainly to the Anglo-Saxons challenge, opportunity .

... and how the Old Continent is reacting to the global crisis we can understand the clear difference between the two worlds ...
Europe is awaiting his fate in a substantial inaction, waiting, so to speak, walk the storm ...
America is actively looking for her instead chanche , challenge ...

And Web 2.0 for the Americans, is one of the clearest opportunities, clear and defined scope of web technologies.

Opportunities also extremely pragmatic and concrete. The diagram above
Hinchcliffe is clear and immediate.
Only two notes of interest to us to stress his article (which can be viewed in full at the link http://blogs.zdnet.com/Hinchcliffe ).

platforms Social Network, according to Hinchcliffe, agrees to extend and deploy them in particular:

  • to and integration with CRM systems, which already have the vital need to expand the quality of interaction with customers (essentially what managing call center have not been able to manage these years)

  • for sharing knowledge within organizations (collaboration platforms work more effectively and Wiki mode on systems based on criteria of social networking integration and cooperation with the outside world - see the case of R & D Procter & Gamble outsourced mode Wiki).

In this respect, unfortunately, are very symptomatic attitudes of closure (blocking Internet ports, for their employees, to all the Web 2.0 platforms like Twitter , Facebook, YouTube , Microsoft Instant Messenger Messanging as ...) that many European companies are implementing in a systematic way against the Web 2.0 that is rampant on the Internet now.

ramp and expand the Web 2.0 platforms and like all new technologies are also a little 'fear!

There is certainly a misunderstanding about what Web 2.0 and how they are viral accelerators and catalysts of knowledge ( Internal Knowledge ) social networks and therefore do not understand the closing also media (see increasingly aggressive campaigns Facebook to denigrate the traditional media - print and television in particular - though in that case maybe it was before a battle between competitors !) In such technologies.

In the end, however, this feeling of isolation was the same as businesses and not only they had years ago to the whole Internet world in the initial phase of its expansion.
The extreme paradox then is that often companies that block and close platforms like Facebook or Messenger are the same ones that are maybe planning to sell or provide to their customers, collaboration platforms Web 2.0!
E 'apparent contradiction, and therefore was confident, along with Dion Hinchcliffe, that such conduct, even if we are at the bottom of schizophrenics, sooner or later will be reconsidered ...

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