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Italian Wine in China who has seen it? Italy

Excerpts Chinese Affairs

We find instead placed in an excellent way to Spain, France, and large producers of wine from Chile, New Zealand, South African, Californian, who are literally invading the shelves of supermarkets. No trace of our great oils (those present at the Italian brand is already owned by the English), typical Italian products, fruit juices, canned goods of quality (well-placed Germans and Americans).
Very few Italian wines, divided into two major levels: the Brunello (sold over 2,000 RMB, and the modest and anonymous red table, dressed for the occasion with a flashy label-owl, sold less than 200 RMB (They are produced that the winery has a price less than 2 euros). Our Prosecco and Franciacorta? The noble wine Piedmont, Tuscany, Friuli and Sicilian? No, or at most a few pale appearance. The problems Chinese statistics say that the importance of wine in China has doubled in 2007, which France has also doubled its exports in stessso year, to share 15,517.251 gallons, Italy is still only at 5,113,181, followed from Spain at an altitude of 3,399,425 litri.Con a market share of 37% by volume, France enjoys a privileged position and hardly scalzabile. In value terms the position is even stronger exports add up to 56.3 million Euros and this ranking is followed by Australia (19.8%) and Italy (9.7%). This means that not only export a little wine, but we manage to export mainly cheap wine. In contrast, the average prices of imported French wine in 2007 increased by 25%., However, compared to an average increase in the price of imported wines by 60%.
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In 2000 the Chinese government held a competition to be planted 24 hectares of vines in Taishi, Hebei province in the cold (about 100 kilometers from Beijing, and to provide all the processing plants of the grape and wine production . This is a holding demo (called the Sino-French Grape Growing and Winemaking Demonstration Farm, which opened November 13, 2006, after five years of work), but, as we shall see, has already good business.
The race was won by a Franco-Chinese Consulting Company (the France-China-Tech Ltd) [1] , with offices in Hong Kong and Bordeaux, and with an office in Shenzhen, who planted the vines and provided all facilities in the cellar.
The 16 varieties of grapes planted are of course strictly French.
We Italians, masters in the production of machinery and equipment for wine making, as well as master winemakers, this event should be missed! The facilities provided by the French for this initiative, would seem to be Italian, according to the description of the site, but the industrial and commercial heart of the initiative is all the French. The Company
Franco-Chinese author of the initiative, said openly on a French website, [2] its objective of selling to Chinese farmers of small plants (kit) for the production of wine, and you want to create the first Chinese DOC .
Now the company began producing its own wine and sell it in supermarkets. The pricing policy is extremely cautious, red wines are located around 16-18 euros, well above the Vignelli (or marcs) Chinese, who are 3-4 in Euro, but just below the first European wines price, which can be found starting at around 20 Euro.
These wines may well be sold to the public at 8-10 euros, with margins still certainly interesting, but both manufacturers and mass retailers if they look good from it, and maintain their position around 18 Euro. From what follows in this capacity?
from the mere fact that the label has much in evidence that the wine is made with China, but the famous French tradition (specifying Bordeaux). Therefore, Chinese wine but technically French. The names of the wines, then, are marked Chateau. In other words: French Style - Made China. The French thought we were before me, I have not invented anything.