Excerpts Chinese Affairs
There are already many examples of Italian companies are operating with this logic: Italian products, Chinese production. A leading sector in which many Italian SMEs are already active, is automotive.
The fast pace of big European brands of cars, for years outsourced to China, has forced many Italian manufacturers from China to supply the same products previously provided by Italy. I think no one doubts that the components supplied Vokswagen, Piaggio or Toyota from foreign companies in China should be of similar quality to those provided first from Italy, Germany or Japan.
Similarly there are examples of optimization and integration of production systems by Italian companies, which are put in a position of greater competitiveness in world markets, allowing their Chinese partners to produce in China on their behalf, or for distribution in JV in the Chinese market (through technology transfer, or simply by licensing), finished goods, finished goods or components of Italian design.
This Italian companies can remain competitive in a market where China and India, were being sidelined due to a better value for money.
Manufacturing in China components, machinery, plant, keeping Italy in the value software represented by R & D, design, styling, is proving to many Italian companies, a real cure to support the brand in international markets and employment rates in Italy, without giving up in exasperation that competitive edge has eroded in recent years .
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