Excerpts Chinese Affairs
In fact, the largest emerging market for Chinese consumption is aggregating around that target consumers who have called chyuppies - Chinese yuppies - mainly formed by young people under 32 / 35 years, with two incomes around 1,000 euros per month in the family, with a strong propensity to buy strongly attracted to the Italian style, and Western Europe in general.
A recent survey published by Newsweek on 500 Chinese youth belonging to this category of consumers showed that 90% of these people think of spending more in 2008 than it spent in 2007, taking into account an expected increase in their Wages vary from one to a + 10 + 25% over the next two years.
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